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Instant Software Business Newsletter - 10/01/05 Issue #1
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Welcome to the 1st issue of Instant Software Business Newsletter! This newsletter focuses on content, tips, and savings offered on business-related products and services. It has been created with you, the business professional, in mind. An unsubscribe link is at the bottom of this email. Please feel free to forward this newsletter to all your friends and associates that enjoy reading the latest news and tips about home-based businesses as well as products, script offerings and shareware. Not a subscriber? Become one now by going to our Newsletter Sign-up Page and subscribe to the newsletter Today! *Remember, only our newsletter subscribers receive links to select software, scripts and eBooks!

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Article 1. Internet Advertising Options!
Article 2. How To Create Your Own Blog and Why It's So Useful!
Article 3. The Wonders of Content Management Systems!
Article 4. Best Practices Guide: Ad Swap!
Article 5. HOW-TO Set Up Your Own BLOG and RSS Feed In Less Than 5 Minutes...
Article 6. Simple Changes That Can Explode Your Response Rate!
Article 7. Free Software and Scripts! (25 FREE Programs!)
Article 8. Software Spotlight!

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Article 1. Internet Advertising Options!
Author: Jason Walsh
Your online business will likely require more advertising than a contemporary business downtown, yet some new to the world of online business do not spend the time and money to advertise their business appropriately and are, in turn, loosing money. Your online business is crammed into the world wide web along with thousands of others selling the same product or service as yourself. Consider this scenario: In your hometown you want to open an art supply store. In that same town there are thousands of art supply stores. In order for your business to be successful, it will have to stand out in some way from the others. This is exactly what is happening when a business is opened online. There is so much competition, that you must take drastic measures to ensure that you are getting noticed. Advertising can be done in so many ways online. These are some of the most successful ways that you can promote your online business.

Advertising in e-zines is a popular way to promote your online business. Ezines are the magazines of the internet; they written on a particular subject and read by those interested in that subject. Therefore, ezine readers are already potential customers and advertising your site in ezines that are related to your business is almost guaranteed to help drive traffic to your site and increase sales for your product. You should be sure when advertising in ezines that you are not advertising along side competitors. Ask the ezine producer if there is a policy concerning posting competing ads. It is also a good idea to subscribe to the ezine before making a decision about whether or not to advertise in it. An ezine that runs fewer ads is a better choice than one that runs many ads. You can look at the online Directory of Ezines to find publications that are relevant to your company.

Pay-per-click programs are an excellent way to advertise your business without taking a risk that you have advertised in the wrong place. With pay-per-click, you can advertise you site and only pay for those who click the link and go to your site. Another popular pay-per program is the pay-per-lead program that allows you to only pay for leads. Usually this means that you pay for only those who download a trail, fill out a form or enter a sweepstakes; whatever you choose. Lastly you can display pay-per-click banner ads in which your company would be allowed to place a banner on their site and you will be charged for every click that your banner receives.

Opt-In email is a great way to advertise your business, however it is expensive and it can be misused very easily. Using opt-in emails, you would submit your sales copy to the company that will in turn email it to those on their mailing list. You should be very careful since some of the companies that advertise their mailing lists as opt-in email service is sometimes really SPAM. It is essential that you have a perfect and effective sales letter when using opt-in mailing lists. Without and effective sales copy your money and time have been wasted. 

About the Author: Jason Walsh can help YOU start your own profitable business on the Internet within the next 24 hours... To learn more, visit: http://www.achievable-together.com/pips.html 

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Article 2. How To Create Your Own Blog and Why It's So Useful!
Author: Tom Borda ( http://www.iprofitdistributor.com )
First, a quick definition for those who do not know what a Blog is. Quite simply, it's a Web Log. In other words, a regularly updated page of your thoughts, ideas, links - whatever.

It's very easy to publish a Blog these days and today I'm going to show you how in a few easy steps. Don't worry - all the sites, services and tools involved are fr'ee.

Before we go ahead I should first explain why a Blog is so useful. A Blog provides a number of benefits to you and your site and all for very little effort.

1. A Blog will add valuable content to your site. This in turn increases repeat visitors and increases the frequency the Google Page Bot (and therefore how often your site listings are updated) will visit.

2. A Blog can be updated very quickly (especially using the technique I show you below). It's much faster to update than editing your Web Page or sending out an e-mail.

3. Blogs can be delivered as RSS Feeds and this means a user can download software to have your Blog delivered direct to their desktop as and when it's updated. You DO NOT have to pay for sites such as Quikonnex or the new Cory Rudl software. RSS Feeds are NOT new and you shouldn't have to pay for what is essentially a fr'ee technology!

Do you now believe you should publish a Blog? If you do, just read on, and see how easy it is!

First join Blogger.Com - this is a popular Blog service (there are others) that makes the whole process as simple as possible. You just register your details and a title for your Blog.

Why choose Blogger? First, the Google Toolbar has a "Blog This" button that makes updating your Blog childs play. Click the button, and you can publish direct into your Blog immediately - including a link to the web-site you're currently on!

Second, Blogger will add you it's directory and to a notification service AND they will let you publish to their site, though you can set FTP settings to publish to a page at your own domain. For now we'll publish to Bloggers host service "BlogSpot" since they are fast and the only thing they add is one banner at the top. You may also get featured as one of Bloggers daily blogs and gain massive traffic.

Blogger also has a range of templates and you can even edit these directly to personalize your Blog, right down to adding ads or links to your own site (Tip: include a navigation bar). Blogger will also archive your Blog and insert links to your archived months.

Blogger will create a Blog for you in a few steps. At the Blogger.Com main page click on "Start Now" at the top. Enter your Username, Password and Name and away you go.

Once you have your account validated log in and create a new Blog. This is just as simple as creating a user account. Enter a Title and Description, and leave it as a "Public" Blog. Then select host at BlogSpot. Create a subdomain for your BlogSpot then select a template. You can create your own templates but that requires extensive HTML knowledge.

That's it! You have an account and a Blog setup. There are other settings to explore. You can set "Ping Weblogs" to YES in the Settings/Publishing option to notify Weblogs whenever you publish. You can also set "Show Title Field" and "Email" options to provide Titles to your Blog Entries and email a copy of your entries to you. Everything else is OK at as it is.

With your Blog at BlogSpot and your Google Toolbar installed Go to --> http://Toolbar.google.com <- just set the Blogger function in the Toolbar Options and then click the `B` button in the Toolbar intself. There you have it - one instant Blog entry.

How To Use Your RSS Feed

If you left the Blog settings as standard your RSS feed is at your BlogSpot Address as atom.xml - the number of entries depends on your settings in Blogger, but it's usually a weeks worth. Although the Atom feed doesn't hold *every* entry the end user's client software stores all entries as they come in. Your website Blog has complete on-line archives.

Blogger itself has a lot of help if you need it, so it's time for me to sign off. Happy Blogging!

About the Author: Tom Borda is a Search Engine Specialist and an Internet Marketer. If you would like to gain access to useful webmaster tools and information on how you can profit using your blog by selling best-selling ebooks, please visit: http://www.iprofitdistributor.com 

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Article 3. The Wonders of Content Management Systems!
Author: Halstatt Pires
As you get serious about your web site, your time will become invaluable. A content management system is the best way to maximize your efforts

What A Content Management System Does for You

A good CMS system will allow you to update can entire site by making a change one time in the admin that can carry over to all pages of your site. This means you can change the menu, side bar, page bottom, site design, or other sections of your site all at one time. So while some webmasters are changing every page, others can have the task completed in minutes. 

Includes, Style Sheets and Content Management Systems

For the do it yourself webmaster, or a professional web designer looking to easily improve update efficiency, there is a middle ground between plain HTML pages and full-blown CMS. 

Includes

By simply using an include on your sites, you can allow your entire site to be updated with one change. Includes are files that are included in a web page with one line of code. This allows all pages with that file included to be updated by changing the include file one time. 

Style Sheets 

Style sheets operate in much the same way as includes. One line of code calls a file capable of determining the look of text and graphics on the site. Entire site designs can be created with style sheets. An example of the power of style sheets can be seen at http://www.csszengarden.com/. Using style sheets can allow webmasters to change the entire look and layout of the site by changing one file. 

In Closing

Manually changing a web site is for the birds. Use a content management system and you'll actually have time to have a life beyond your site.

About the Author: Halstatt Pires is an Internet marketing consultant with http://www.marketingtitan.com - an Internet marketing firm in San Diego offering automated web site systems through http://www.businesscreatorpro.com

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Article 4. Best Practices Guide: Ad Swap!
Author: Dejan Bizinger

Ad swap is one of the best ways to get new subscribers for your email newsletter if you have a limited budget for online marketing. Swapping ads is a great free technique. If you make good ad swap partnerships with email newsletters or web sites that focus on similar target audience like yours you will get quality (targeted) subscribers. Different Internet marketing studies show that most of your visitors will come to your site from links on other sites.

1) How to find swap resources

You will have to spend some time in finding ad swap partners. It can be time-consuming but if you find the right partners it is well worth it. You have to find partners that have similar businesses like yours, but not the same. It is not recommended to advertise your competitors. For example, if you offer web hosting services you can make ad swap partnerships with email hosting companies. You have to add only those ad swap partners in your email newsletter that will provide value-added services for your subscribers.

Several sites and services will make your job of finding swap resources easier.

Ad swap web sites and email newsletters

Link Partners - Free link exchange with searchable directory. http://www.linkpartners.com 

Link City - Reciprocal link directory with a number of categories. http://www.link-city.com 

Swap Resources - Free email newsletter where subscribers can post their swap requests. join-swapresources@texaslists.net 

Services

LinksManager.com - Links management application service which automates links page management. It also promotes your website through a reciprocal link exchange which increases link popularity and web site traffic. http://www.linksmanager.com 

Link Exchange Experts - Paid service that finds ad swap sites for your site. http://www.linkexchangeexperts.com 

Zeus Internet Marketing Robot - Reciprocal link robot generates reciprocal links by automatically finding web sites he is trained to find, and building a link page or directory. http://www.cyber-robotics.com 

2) How to arrange ad swaps

When you contact webmasters for possible ad swap cooperation it is recommended that you personalize your message. So instead of: "Dear Webmaster..." you should write: "Dear Mr. Last Name or First Name..."

After that, you will introduce yourself and your web site or email newsletter and tell them why you are interested in making link exchange with them. It is important to persuade them, to tell them "what is in" for them. It is best if you exchange links with email newsletters with similar number of subscribers. However, quantity is not the most important thing. The most important thing is quality. Both parties have to be sure that their ads will appear on reputable web sites and email newsletters.

If you want to advertise in email newsletters you should send them your ad, preferably max. 5 lines and formatted with 65 characters in each line. You have to ask them to let you know when they will place your ad in their email newsletter and to forward you a copy. You will do the same. If you want that your ad appear in HTML format you can make a special section on your site where you will place your banners in several formats and to place HTML codes so that you will make your ad swap partner's job easier.

It is also important to discuss about ad placements and how many other ads will be in that issue. It is not the same if your ad will be at the beginning of the issue, in the middle of an article or at the end of email newsletter. Also, it is better that your ad be the only one in that particular issue.

If you want to advertise in email newsletters that have more subscribers than yours, you can give them special deals like "3 for 1" so that you will place 3 times their ad for one placement of your ad.

Swapping ads is time-consuming but can bring very good results. Also, this way you can make some good online friends that can be of help for your business development. 


About the Author: Dejan Bizinger is a Contributing Editor for Infacta. Infacta is email messaging services company providing powerful, yet easy-to-use award-winning Group Mail, software for sending highly-personalized email messages and Group Metrics, software for email tracking. For more information visit: http://www.infacta.com 

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Article 5. HOW-TO Set Up Your Own BLOG and RSS Feed In Less Than 5 Minutes...
Author: Cory Threlfall
I have a quick question to ask you... "do you know How-To set up your own BLOG and RSS Feed so you Too can take advantage of all the benefits Blogs and RSS (Real Simple Syndication) have to offer you and your business?"

If you answered NO, your not alone.

I didn't either at one time, but that didn't stop me from finding out How-To on my own.

So basically, what I'm trying to say is by the time you finish reading this article you'll be a master at setting up your own Blogs and RSS Feeds in a matter of minutes by simply following my simple 'Step-by-Step' instructions below.

With that said, Buckle Up, put your thinking cap on, grab yourself a beverage and get ready to learn...

"HOW-TO Set Up Your Own BLOG and RSS Feed In Less Than 5 Minutes..."

Know lets go to Step #1.

Step #1. Go set-up an account with Blogger.com.

This is probably the easiest part of all, which is simply setting up an Blogger.com account at http://www.blogger.com

Go there right now. It will take you to Blogger.com's homepage.

Once there, you'll see an orange arrow pointing to the right that says..."Create Your Blog Now" ... click on it.

That's Step #1.

Step #2. Creating your account with Blogger.com.

If you thought Step #1 was easy than Step #2 will be a breeze.

Simply select a Username and Password that you'll remember followed by your Email Address. (You don't have to use your primary email address, you can use a Free web-based email account like Hotmail or Yahoo! if you like. Your choice.)

Then check the box that says "I accept the Terms of Service".

Now proceed by clicking on the orange arrow that says... "Continue".

That's Step #2.

Step #3. Naming your Blog. (Very IMPORTANT!)

Now, depending on what your Blog is about your going to want to use your target 'Keywords' within the name of your Blog, its description and the URL.

And there's a good reason for this simply because this is what the Search Engine spiders are going to see first.

They'll first see them within your Blog name which is at the top of your Blog that your visitors see, they'll see them within your description of your Blog and then they'll see them within your Blog URL that you choose.

Why is this SOoooo important?

By using your 'Target Keywords' within those areas I just outlined, thats what the SE's will use to index your Blog under so when someone does a search for those target keywords, guess whose Blog will pop-up within the results depending on your competition?

That's right, Yours!

The SE's will also use those area's I outlined for your SE listing within there results index.

Here's an example for a quick 'Case-Study' for you.

This is one of my Blogs I have.

Go to: http://internet-marketing-tactics.blogspot.com 

You'll notice my Blog title, description and URL all have the 'Keyword Phrase'... Internet Marketing Tactic.

To take this a step further, I want you to go visit these search engines MSN, Yahoo! and AlltheWeb and type in "internet marketing tactics" within there search boxes so you can see where my Blog sits within those SE's so you can see the importance of having your Target keywords within those area's I mentioned earlier.

MSN http://www.msn.com 

Yahoo! http://www.yahoo.com 

AlltheWeb http://www.alltheweb.com 

In the MSN SE results my Blog is #1 for that keyword phrase, in Yahoo! I'm #11(not bad) and in AlltheWeb I'm #18.

Of course these positions will very in time but just as long as you get the point of WHY you need to use your Target keywords within those 3 areas.

Lets move on.

Now, your last step for Step #3 is to simply type in the 'Verification Code'.

Once you've done that, click on the orange arrow below that says... "Continue".

Step #4. Choosing your template.

If everything went well in Step #3 and that Blog name you chose isn't taken you should be looking at a bunch of Blog templates Blogger.com offers.

Simply select the one you like most and then click "Continue".

CONGRATULATIONS!

You just created your first Blog and completed Step #4.

You should now be looking at an orange arrow that says... "Start Posting". Click on it and it'll take you to where you can start posting whatever it is you want.

Now that you have set-up your Blog your probably wondering... "where does RSS fit into this formula?"

Step #5. Locating your RSS Feed URL.

What can I say, I always leave the Best for last.

Assuming your still within the Blogger.com 'Posting' area you'll notice a bunch of tabs at the top labeled, Posting, Settings, Template and View Blog.

Click on the 'Settings' tab.

This will take you to a sub-menu with a bunch of other options.

Out of all those options click on the one that says... "Site Feed".

And there it is.

It should look something like this:

http://yourblogname.blogspot.com/atom.xml 

This is the URL you'll want to use to promote your RSS Feed with to the RSS search engines and directories so that every time you make a post, the RSS SE's and directories will be 'Automatically' notified and updated with your latest information bringing your Blog more exposure to your target audience.

That about sums it up for this tutorial, but, just before I go I'll leave you with a few articles I wrote earlier on RSS promotion to help you get the Most out of your Blogs and RSS Feeds.

Here are the links:

http://www.internetwondersezine.com/article_13.html 

http://www.internetwondersezine.com/article_14.html 

http://www.internetwondersezine.com/article_16.html 

Now that you are armed with this information that I just revealed to you, you should have no problem setting up and getting the MOST out of your Blogs and RSS Feeds.

About the Author: Want to get MORE 'Insider' marketing Secrets on How-To drive HUGE amounts of Laser Targeted Traffic to your website? Then you need to subscribe to Cory Threlfall's ezine called... The Internet Wonders eZine at -- internet marketing tactic

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Article 6. Simple Changes That Can Explode Your Response Rate!
Author: Alli Ross
John Reese, Jason Potash, and Joe Vitale are all very well known online marketers that have achieved conversion rates of 10% or more. Now, why does these online marketers have such high conversion rates while the majority of sites on the internet are only obtaining about a 1% conversion rate? It's simple. They invest a lot of time and effort into improving their conversion rate. They know that small changes to a web site can make huge impacts to your bottom line. Here are some simple changes that can make a dramatic difference in your own profits.

Headline

A change in your headline alone can produce a 1,900% increase in your income. This is one of the most crucial parts of your sales page and can pull in 80% of the orders if done correctly. Your headline should concentrate on the biggest benefit of your product. In addition, it should create enough curiosity to compel the reader into the sales copy.

One of the most powerful words in sales copy is the word you. This is also true for headlines. Using the word you or your in your headline and sales copy transfers ownership and makes your writing much more personal.

Color of Your Background

The color of your background is a very simple change that can raise your sales by up to 30%. The most effective color is dark blue, but grey, black, and white also work pretty well. All aspects of your sales letter must be tested because different market segments respond differently


Audio Marketing

Adding audio to your order page could catapult your sales by 437%. Audio makes your message much more personal and adds to your credibility. People also like to associate a face with a voice. Place a small picture above your recording and see how this affects your sales conversions.

Pop-Ups

Pop-ups are a powerful tool for collecting the email addresses of potential customers. It is also a good way to catch your visitors by the tail before they leave your site. You don't want any of your web site visitors to go to waste. So, before they leave, grab them with a pop-up. With a pop up you can introduce them to your other products, subscribe them to your newsletter, or find out why they didn't buy your product. It is crucial to know exactly what your visitors are looking for. When you know what your targeted visitors want, you can target your marketing and catapult your conversion rates.

Number of Order Buttons

Long sales letters have proven to be the best for online sales letters because they limit a visitors navigation choices, they are focused on one product, and they provide potential customers with every bit of information they could want about a product. However, if you only have one order button at the very end of your sales page, you are probably losing out on a number of sales. The key is to place multiple button links that direct the user to the order page.

Place a red border around your order buttons. This has proven to increase conversion rates. However, nothing can take the place of testing.

Another important factor influencing click-through rate is what text you use for your order buttons. Some of the most effective text that have been used on the internet are below.

Click here to order
Click here to grab your copy of _____________

There are so many sites that still do not include a call to action. You must clearly explain to your visitors what you want them to do. Marketers have proven that you will increase your sales by at least 80% simply by asking for the order.


Newsletters / Autoresponders

Unfortunately, not everyone that comes to your site will be ready to buy. Actually, this is usually 90% or more of the visitors that arrive at your site. However, to be successful, you must be able to stay in contact with potential customers. In order to do this you must capture their email address by offering a newsletter or autoresponder. You can do this through a pop-up or subscription form. Some of the best places for a subscription form include the top-left hand of your sales page and the very bottom of your sales copy.


Limited Choices

Limit your visitors to a single choice. Your sales page should have one main goal: to sell one, individual product. You may have a secondary purpose of subscribing visitors to your newsletter, but this is not the main point of the page. The more choices you give people to surf around your site, the more confused they become and many will often just click away to somewhere else. By focusing your potential customers, you can crank up your conversion rates.


Web Site Copy

Strong testimonials can increase your sales by a phenomenal 250%. Gaining credibility is crucial on the internet where there are no sales reps on hand to talk to personally. When your visitors see that other people have risked doing business with you and have been pleased with the results, you gain trust that cannot be bought. However, when lost, it is nearly impossible to gain back.

For a testimonial to be effective, it must contain the following elements:

· A good testimonial is descriptive Avoid using one and two word testimonials. People will be much more influenced by longer testimonials that contain solid numbers and facts about the benefits they experienced.

· List the customer's full name, business name, and URL.

· Do NOT edit your testimonials. This is an unethical practice. However, correcting the spelling would be acceptable

So, how do you go about collecting these powerful testimonials? There are a couple of options. You may ask current customers for testimonials. Many times, you may have many very happy customers who just never really thought about sending in a testimonial. They are very likely to be responsive if you approach them and explain to them how both of you stand to benefit.

Another option is to give a couple of your products away for free in exchange for a testimonial. This has proven to be very effective in some cases.

Nevertheless, be sure to incorporate testimonials into your overall marketing plan. Research has shown that they work best when placed right below the headline.

A strong guarantee helps alleviate any anxiety the customer may be feeling about ordering from you. Your guarantee shows that you have confidence in what you are selling. Did you know that the longer your guarantee is for, the fewer returns you will receive? This is a simple solution that will increase your bottom line and reduce the headache of filing returns. So go ahead and give your customers a one year guarantee. If you want to gain their trust even further and lower your return rate, give them a lifetime guarantee. Remember, your first-time customer is often worth much more than just their initial purchase. Your current customers are the most valuable sources of repeat sales. Always keep this in mind when marketing to a lifetime customer.

No matter what you are selling online, you can increase your conversion rates by using pictures of your products. This is especially true for ebooks.
People are visual. A three-dimensional picture of your product can:

· Increase your pageviews by 300%

· Increase actions (clickthroughs, downloads, responses, signups, subscriptions, phone calls, emails, and sales ) by 200%.

Increase time spent at your site by 50%. Any time people stay longer at your site, your chances of making the sale are higher.

Another important feature of a good sales page are bonuses. A bonus that is related to your product increases the perceived value of your offering. People are always looking to get more bang for their buck. A bonus can be one of your best sources for closing the sale.

By making the bonus a limited time offer , you create a sense of urgency. Anticipation is one of the most powerful tools in online marketing. When used appropriately, it can drastically increase your response rate.

You are now coming near the end of your sales letter. Add some personalization with a handwritten P.S. Some online marketers even use a P.S.S. and a P.S.S.S. Test a combination to see what works best for you.

Now it's your turn to put these strategies to the test. I challenge you to test and track your way to increased profits.

Article found at Site Reference

About the Author: Alli Ross is the marketing chick at StickyArticle.com, where you can submit your articles for targeted traffic, increased credibility, and one-way backlinks.

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Article 7: Free Software and Scripts!
 
Remember, only the subscription edition of Instant Software Business Newsletter contains the links to FREE Software and Scripts. Here are 25 recently introduced downloads that you can use free! The links to these free downloads are made available to subscribers of our FREE Instant Software Business Newsletter. Become one now by going to our Newsletter Sign-up Page and subscribe to the newsletter Today!
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Angel Writer 3.0 - Free Rich Text Editor: Angel Writer is a free text editor allowing you to create impressive documents that contain formatted text, graphics and tables. You can learn how to work with Angel Writer in five minutes since it is very similar to Microsoft Word. The link to this free download is made available to subscribers of our FREE Instant Software Business Newsletter. Become one now by going to our Newsletter Sign-up Page and subscribe to the newsletter Today! 

Vas v2.00.101: Enlarge on-screen animations, capture video frames or use as a reading aid. Zoom your cursor screen section up to 16x with 5 different paint speeds in realtime. Smooth edge option for easier viewing. The link to this free download is made available to subscribers of our FREE Instant Software Business Newsletter. Become one now by going to our Newsletter Sign-up Page and subscribe to the newsletter Today! 

Link Annotations: Many sites contain a page with links to other related resources. Such a page has to provide descriptions of linked pages in some way. While the TITLE attribute of the ANCHOR tag can be used to offer additional description to the link, the visitor will have to hover the mouse pointer over each link to select a page to visit. The descriptions could be shown on the page beside the links, but it would make the list significantly longer and too cumbersome for the people visiting a second time. The script on this page will allow you to show and hide the links title information right on the page through one mouse click. The link to this free download is made available to subscribers of our FREE Instant Software Business Newsletter. Become one now by going to our Newsletter Sign-up Page and subscribe to the newsletter Today! 

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NetPicker allows you to select and save a portion of the web page by dragging it from your browser. NetPicker can save all the useful format like image, table or font style, and organize your collection in a vivid tree structure. You can even write down your comments in the original page at any time. The link to this free download is made available to subscribers of our FREE Instant Software Business Newsletter. Become one now by going to our Newsletter Sign-up Page and subscribe to the newsletter Today! 

Free PHP Site Check Script: If you would like to have quick site check tool on your website and give your users the ability to check the accessibility of different ports and services right from your website you may use our Free PHP Site Check Tool. The link to this free download is made available to subscribers of our FREE Instant Software Business Newsletter. Become one now by going to our Newsletter Sign-up Page and subscribe to the newsletter Today! 

ToolbarCop 3.4 can disable or eliminate browser add-ons like browser helper objects, toolbars, toolbar buttons, download managers etc. from Internet Explorer. Freeware for Windows 98/ Me/ 2000/ XP. The link to this free download is made available to subscribers of our FREE Instant Software Business Newsletter. Become one now by going to our Newsletter Sign-up Page and subscribe to the newsletter Today! 

DS BGShear: This script displays a background shear effect. It includes an HTML code generator that allows changes to parameters without any knowledge of JavaScript and HTML. The link to this free download is made available to subscribers of our FREE Instant Software Business Newsletter. Become one now by going to our Newsletter Sign-up Page and subscribe to the newsletter Today! 

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PHP121 Instant Messenger (PHP121) a free PHP and MySQL based Instant Messenger for your website. No need for Flash or Java. PHP121 will work in any browser that supports JavaScript and allows popups (for new instant message windows). The link to this free download is made available to subscribers of our FREE Instant Software Business Newsletter. Become one now by going to our Newsletter Sign-up Page and subscribe to the newsletter Today! 

Daily Rate Table is a program designed to make updating rate tables on your website easy. Once you put the rate table coding into your html page, you'll never have to edit another HTML file again to update your rate table. The Pro version of this script goes as far as to actually calculate the APR value for you and give your potential client a break down of how they arrived at that APR by clicking on the APR. The link to this free download is made available to subscribers of our FREE Instant Software Business Newsletter. Become one now by going to our Newsletter Sign-up Page and subscribe to the newsletter Today! 

SC FTP and Download manager: Transfer files with ease using this intuitive and powerful FTP client. SC FTP and Download manager is a multi-threaded FTP client for Windows that's easy for beginners to use and has enough features to be useful to power users as well. Using its intuitive drag-and-drop Explorer-like interface, SC FTP and Download manager lets you update a Web site with a single click and resume interrupted downloads or uploads. The link to this free download is made available to subscribers of our FREE Instant Software Business Newsletter. Become one now by going to our Newsletter Sign-up Page and subscribe to the newsletter Today! 

SEO Surf® is a powerful yet easy to use software that is meant to assist both novice and expert SEO enthusiasts. It allows you to quickly analyze any web page and find out what makes it hot for the search engines. It also allows you to shortlist, follow up and manage potential link partners just by simple clicks as you surf the net. Backward link management will no longer be a painful task. It also finds keywords related to your base keywords. SEOSurf is smart enough to show you the urls that you are surfing right now in IE and it makes it easy for you to select these urls just by a click of a button. Finally, SEOSurf is bound to impress you by the comprehensive help and support that you usually never get for other free software. The link to this free download is made available to subscribers of our FREE Instant Software Business Newsletter. Become one now by going to our Newsletter Sign-up Page and subscribe to the newsletter Today! 

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DS BGRotZoom: This script rotates and zooms effects in the background. It includes an HTML code generator that allows changes to parameters without any knowledge of JavaScript and HTML. The link to this free download is made available to subscribers of our FREE Instant Software Business Newsletter. Become one now by going to our Newsletter Sign-up Page and subscribe to the newsletter Today! 

DVYGUN Smart Search - desktop application that provides instant full text search over your documents, media, emails, contacts and web pages you've viewed. DVYGUN Smart Search has several key advantages. The link to this free download is made available to subscribers of our FREE Instant Software Business Newsletter. Become one now by going to our Newsletter Sign-up Page and subscribe to the newsletter Today! 

Mo-Search: Each passing year hard drives become larger, providing more storage for data: photos, videos, music and documents. With human nature, increased storage space leads to more storage used. As the number of files on a computer multiplies, people cannot locate information and find themselves lost under mountains of files. Mo-Search is the solution for your data retrieval needs. Mo-Search is a secure and user-friendly application designed to help you get control of your computer's data. By quickly and easily locating files and lost data, your time once again becomes your own. The link to this free download is made available to subscribers of our FREE Instant Software Business Newsletter. Become one now by going to our Newsletter Sign-up Page and subscribe to the newsletter Today! 

DS BGBlur: This script displays a background blur effect. It includes an HTML code generator that allows changes to parameter without any knowledge of JavaScript and HTML. The link to this free download is made available to subscribers of our FREE Instant Software Business Newsletter. Become one now by going to our Newsletter Sign-up Page and subscribe to the newsletter Today! 

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XPepius is a free tools suite for tweaking, optimizing and tuning of Windows XP. It helps you increase performance and manage your system using various tweaks and utilities. In addition to the tweaks, the program also offers several tools (Utilities) that include a Start-Up Manager, Uninstaller, Cleanup Center (includes registry cleaner and track cleaner), Disk Cleanup, and Designer XP. The link to this free download is made available to subscribers of our FREE Instant Software Business Newsletter. Become one now by going to our Newsletter Sign-up Page and subscribe to the newsletter Today! 

JPEG & PNG Stripper: A tool for stripping/cleaning/removing uncessary metadata (junk) from JPG/JPEG/JFIF & PNG files. The image quality IS NOT AFFECTED. Includes command line support. Just specify a folder or file on the commandline (wildcards allowed) The link to this free download is made available to subscribers of our FREE Instant Software Business Newsletter. Become one now by going to our Newsletter Sign-up Page and subscribe to the newsletter Today! 

PHPAuction GPL Enhanced V2.51 is a good starting point if you are planning to develope your own custom web-based auction site. It is an enhancement of the original PHPAuction GPL 2.5 auction software. We have made it Netscape compliant throughout, added thumbnails and enhancements to the index page and various other pages, corrected errant code and fixed all the bugs we could find, added Seller's fee capability in emails, plus a variety of other fixes and embellishments. The link to this free download is made available to subscribers of our FREE Instant Software Business Newsletter. Become one now by going to our Newsletter Sign-up Page and subscribe to the newsletter Today! 

Google Talk is a simple and free way to talk with and send instant messages to your friends. Like Gmail, Google Talk uses Google's innovative technologies to help people communicate more effectively and efficiently. Think of it as Google's approach to communications. The link to this free download is made available to subscribers of our FREE Instant Software Business Newsletter. Become one now by going to our Newsletter Sign-up Page and subscribe to the newsletter Today! 

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Comments Script: It is a free php script that allows your users to add comments to certain pages of your website. It is very easy to install this script if your site uses SSI, PHP or ASP. You can customize formating and appearance of comments with a base knowledge of HTML. Script licensed under GPL, so you can modify it as you like. The link to this free download is made available to subscribers of our FREE Instant Software Business Newsletter. Become one now by going to our Newsletter Sign-up Page and subscribe to the newsletter Today! 

Snitz Forums 2000 Version 3.4.05, one of the best ASP based bulletin board systems on the market. Getting better every day! A complete board system (forum) that allows the user access to a friendly and intuitive interface. The link to this free download is made available to subscribers of our FREE Instant Software Business Newsletter. Become one now by going to our Newsletter Sign-up Page and subscribe to the newsletter Today! 

SHOWlog: Creates statistics for: browsers; os; referer; search engines; provider; countrycodes; languages; and screen data. The link to this free download is made available to subscribers of our FREE Instant Software Business Newsletter. Become one now by going to our Newsletter Sign-up Page and subscribe to the newsletter Today! 

ASPInfo is a script that displays useful information about your Windows server, detailed information of ASP objects (Application, Request, Response, Server and Session) and lists all components which are installed on that server. It also includes a diagnostic tool which is designed to aid in developing and debugging your own or third party applications. The link to this free download is made available to subscribers of our FREE Instant Software Business Newsletter. Become one now by going to our Newsletter Sign-up Page and subscribe to the newsletter Today! 

Article Dashboard: Create an article directory on your website with ultra features. Article Dashboard is an enterprise level script that allows users to manage article directories. There are tons of great features including search engine friendly urls, custom RSS feeds, real time and weekly article notifiers, unlimited authors, unlimited pen names per authors, and much more. The link to this free download is made available to subscribers of our FREE Instant Software Business Newsletter. Become one now by going to our Newsletter Sign-up Page and subscribe to the newsletter Today! 

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------------SOFTWARE SPOTLIGHT-------------

Article 8: Software Spotlight!
Here are some great software finds. You'll find each of these to be among the best in their respective categories!
Blog Software: BlogJet v1.5 is a weblog client for Windows that allows you to manage your blog without opening a browser! Those who are seriously concerned with blogging, cannot imagine their work without using this wonderful tool with elegant interface. Easy to setup, easy to use. Intuitive Account Wizard helps you to create a new blog or use an existing one with BlogJet (it supports almost all leading blog services). Furthermore, the intuitive smart interface of BlogJet will help you to start using the program right away.

Ebook Software: "Announcing eBook Starter, the first and only ebook software that is an actual WYSIWYG ebook editor! If you can use a simple word processing program, you can create ebooks with eBook Starter! It comes complete with a variety of ebook templates to give your ebooks the look and feel of a real book, notebook, manual or report. Ebook publishing doesn't get any easier than eBook Starter -- guaranteed!" The first and only ebook software that is an actual WYSIWYG (What you see is what you get) ebook editor and HTML compiler -- all-in-one. This exceptional program stands head and shoulders above the rest, as it provides you with a complete ebook publishing solution that puts the power in your hands. You will have complete control over every aspect of your publishing needs.

Email Marketing Software: Automate your e-marketing routines and grow your business with Dynamic Mail Communicator™. DynamicMail Communicator™ is a powerful AUTOMATED email marketing software which enables mail merge, opt-in email list management, email newsletters, email announcements, email list hosting, direct email campaigns, and email discussion groups. Our automated direct email marketing software offers solutions for high volume personalized email marketing with powerful features which is designed to increase the value of email marketing for your online business.

HTML Compilers: Web Compiler 2000 allows you to take a collection of HTML, either from a Web Site you already have or maybe HTML you prepared specially, and turn it into a single self-contained "executable" file that you can use for any number of purposes. Very little technical knowledge is required to do so. Built in searching allows the user of the presentation to find information within it. The underlying HTML can be made inaccessible, and groups of pages can be protected with passwords, allowing information to be restricted to authorized users, or maybe even sold. Form processing allows you to build presentations that request data from the user, or catalogs, shopping cart type applications etc.

PDF Software: 602 PRINT PACK 4.1 is an easy & affordable PDF alternative! Easily create PDF documents, TIFF, JPEG and other graphic formats from any application that can print. This low-cost conversion tool perfectly suits any user who is looking for fast, one-click document conversion.

Screen Capture: HyperSnap-DX is a screen capture and image editing tool for Windows. Captures screens from standard desktop programs and hard-to-grab DirectX/Direct3D, Glide mode games. Can capture more than is visible on the screen with old auto-scroll technology, or new "extended capture" on WinXP. Advanced captures include multiple screen regions, freehand drawn shapes, buttons. Automates tasks like file saving, printing, FTP upload, image stamping, adding frames and drop shadows and much more. The program integrates with the Windows clipboard, and has new painting and editing features.

Screensaver Utilit